Conspicuous dive

Travel The Manta Reisen campaign shows diving vacation expertise - without dream beaches. Palm trees and coral reefs don't always have to advertise travel providers in exotic destinations. Especially not after the catastrophic seaquake in the Indian Ocean. Due to the high level of concern among the population, many tour operators and airlines have removed such clichéd images from their advertising, but it is difficult to attract attention to vacation paradises with other images. After all, the escape from everyday life thrives on emotional images. To publicize the new program offered by the Swiss market leader for underwater paradises and the Maldives, the agency Inhalt & Form appealed to both target groups "above" and "under water" in a playful way that is unusual for the travel industry: with a drinking straw as the ad subject.
Depending on how you look at it, it changes into a different symbol. The copy provides information about where and how you can experience the blue wonder: Be it dream vacations where you can "indulge yourself endlessly" and "toast to a new time of enjoyment", be it eventful diving vacations. The specialist with the manta ray as its logo is recommended in the public and Sunday press as well as in the specialist media for both types of vacation.
Sea slurped up: Manta ad by the agency Inhalt & Form.
Luca Aloisi