Building advertising
Immobilien Cavegnwerbung has produced the first TV commercials for the Zurich-based construction company Robert Spleiss AG.
Real estate Cavegnwerbung has realized the first TV spots for the Zurich construction business Robert Spleiss AG.Spleiss builds on Cavegnwerbung. "The Zurich construction company Robert Spleiss AG not only builds with heart and mind. It also advertises that way," Markus Cavegn puts it. The advertiser in Zurich's West End was asked by the young company boss Christian R. Spleiss whether he could create a new type of advertising for his well-known family business. In three formally surprising TV spots, Spleiss now shows in a witty and memorable way that even in construction you don't have to do without happy endings, special effects and skillful stunts. With written panels like the old silent movie, each strip begins with the announcement: "Spleiss presents its latest commercial". As a "special effect" you can then see how a sinker finds its straight line within seconds, accompanied by the text: "We stand up for our quality at all times." The film "Happy End" shows two bricks being joined together. The claim: "For connections that last forever." In the stunt film, a shovel full of bricks flies into the air.
plaster through the air and lands precisely on a construction trowel. Accompanied by the text: "We only build with the best ingredients."
Pure image advertising
Of course, Christian R. Spleiss doesn't believe that he can bring in concrete orders with these spots. "This is pure image advertising. I want to dust off the industry with ideas like this," says the master builder, whose company has so far only been involved with brochures or information events for engineers or other
re has recruited prospective builders. Spleiss is convinced that these
spots now unmistakably manifest "mark in a displacement market". The construction company employs 400 people and is active in the greater Zurich area in building construction, mainly residential.
The three TV spots will run on TeleZüri from April. Solid & Hallerfilm supervised the production for Cavegn. Werner Haltinner was the director.
The construction company Robert Spleiss AG not only builds with heart and mind - recently it has also been advertising like this.
Andreas Panzeri
plaster through the air and lands precisely on a construction trowel. Accompanied by the text: "We only build with the best ingredients."
Pure image advertising
Of course, Christian R. Spleiss doesn't believe that he can bring in concrete orders with these spots. "This is pure image advertising. I want to dust off the industry with ideas like this," says the master builder, whose company has so far only been involved with brochures or information events for engineers or other
re has recruited prospective builders. Spleiss is convinced that these
spots now unmistakably manifest "mark in a displacement market". The construction company employs 400 people and is active in the greater Zurich area in building construction, mainly residential.
The three TV spots will run on TeleZüri from April. Solid & Hallerfilm supervised the production for Cavegn. Werner Haltinner was the director.
The construction company Robert Spleiss AG not only builds with heart and mind - recently it has also been advertising like this.
Andreas Panzeri
