Audi vs. BMW: The competition enters the next round
In its new commercial, Audi has positioned itself as the winner of a friendly competition against BMW. However, the smug undertone does not exactly inspire friendly feelings among its competitors.
As a BMW driver, she felt provoked, US car market analyst Rebecca Lindland told the Financial Times Deutschland. The very aggressive advertising is unusual. Aggressive? See for yourself.
If you look at sales figures, the campaign is less aggressive than it is not entirely truthful. The VW subsidiary sold a good 73600 cars in the United States between January and September 2010, while BMW sold more than twice as many vehicles at 157500.
However, BMW and Audi have not just recently started to compete in this way. BMW's comparative advertising can also contain a provocative element:
If you look at sales figures, the campaign is less aggressive than it is not entirely truthful. The VW subsidiary sold a good 73600 cars in the United States between January and September 2010, while BMW sold more than twice as many vehicles at 157500.
However, BMW and Audi have not just recently started to compete in this way. BMW's comparative advertising can also contain a provocative element:
