Safe even if the worst comes to the worst

 
Automobil Noise has created a witty portrayal of limitless mobility for the ACS. 
Why should someone become a member of the ACS? A new campaign by the Zurich advertising agency Noise provides answers to this question. It dramatizes with a tongue-in-cheek pointing finger: Anyone who becomes an ACS member today not only secures the right to Europe-wide breakdown assistance and a wide range of club benefits. ACS members also automatically take out insurance that includes one of three service packages tailored to their individual needs. These have been developed in cooperation with our partner Zurich Insurance Company. ACS members also benefit from reduced premiums on their Zurich motor vehicle insurance.
Noise is now communicating all these benefits of ACS membership throughout Switzerland by effectively showcasing individual exemplary services "and thereby demonstrating their advantages to the target group using concrete examples", as project manager Patrik Leuenberger explains. In the implementation, concept designer Martin Rüegg relies on high-quality photography by Oliver Nanzig and stylish staging, "which should stand out from the competition at first glance", as Mathias Friedli, Head of Marketing & Communication at ACS, is convinced.
A national poster campaign and a large banner presence form the basis, a direct mailing supports sales and the website www.acs.ch with simple and clear guidance round off the launch package. These new media were designed and programmed by Sandro Kümin.
Andreas Panzeri