Coop and Emmi also filmed "Swissness" commercials abroad
In addition to Migros, Emmi and Coop also traveled abroad to film Swissness commercials.
A week ago, it was reported that Migros had filmed the commercial for its current campaign for Heidi milk products—featuring the slogan «Heidi, alles Guati us da Schwizer Bärga»—in New Zealand. Now the newspaper *Der Sonntag* has revealed: Emmi and Coop also went abroad to capture the Swiss mountain idyll—both to South Africa. According to *Der Sonntag*, the season was the deciding factor in the choice of filming location in both cases. However, the CO2 emissions from the trip were offset, according to Coop spokesperson Denise Stadler.
