ASW celebrated 50th anniversary
The ASW Alliance of Swiss Advertising Agencies celebrated its 50th anniversary last weekend. With more than 90 members and guests in attendance, the celebration at the venerable Grandhotel Giessbach near Brienz was a grand affair.
On Friday, the first item on the agenda was a short general meeting, followed by a lavish aperitif with a wonderful view of Lake Brienz. The guests then made their way to the Salon Belle Epoque, where an elegant dinner was held in a sophisticated setting. The evening was hosted by entertainer Michel Gammenthaler, with musical accompaniment provided by Paul Haag & The Horns Plus.
Of course, the anniversary celebrations also included a few awards, as detailed in a press release. The old and new ASW President Michael Waldvogel presented the three "longest-serving" ASW agencies Ecknauer + Schoch (Herisau), JJM Monnin (Hombrechtikon) and Weiss Communication + Design (Biel) each with a bottle of exquisite champagne. All three agencies have been with ASW for 33 years or more. ASW members Markus Ender and Andy Ruf, who were born in the year ASW was founded and are also celebrating their 50th birthday this year, also received a bottle of fine bubbly each. And last but not least, one of the younger ASW members, the himmelblau agency from Burgdorf, was presented with its admission diploma.
On Saturday morning, two different excursion programs were tackled. While the planned hike on the Axalp had to be rescheduled without further ado to a visit to the Giessbach waterfalls due to a closed snow cover and completely soaked slopes, almost 30 advertisers took the boat to Brienz and visited both the Swiss Woodcarving Museum and a woodcarving workshop. Shortly after 2 p.m., both groups met again at the Grandhotel Giessbach and were seen off by the Board of Directors.
Photos: Benno Frick, Urs Steudler Photography
You will find more photos of the event in the next Advertising Week.
