ASW launches "ASW Media

The Alliance of Swiss Advertising Agencies (ASW) has launched the media agency ASW Media for its members. However, the subsidiary is not a media agency in the traditional sense, ASW announced in a press release. It will be managed operationally by the M&M Media agency in Glattbrugg, Zurich. ASW Media starts with a purchasing volume of 160 million Swiss francs in Switzerland and opens up nine European and three non-European media markets to its members.