Assai communicates for Tradejet
Assai carried out a broad campaign to acquire new customers for Tradejet, the top-rated online trading platform. The campaign included cross-media initiatives across print, online, and interactive channels, including a landing page that was used to measure the campaign’s success.
Assai implemented a broad campaign to acquire new customers for Tradejet, the quality winner in online trading. Cross-media measures were implemented in print, online and dialog channels, including a landing page that was used to measure the success of the campaign. Assai used Tradejet's test winner status for the campaign by directly inviting the target group to test the quality winner. Advertisements and inserts in the business press and on the Internet get to the heart of the sales arguments. Free trades and free real-time courses await new customers on the campaign website. Online PR measures were also implemented, search engine advertising was booked on Google and a personalized mailing was sent out.
