Assai increases the speed of women's hearts
Assai is promoting the Swiss launch of the new Jeep Compass, a pioneering model in the segment of lifestyle SUVs aimed at women. Two well-known partners have been brought on board for the launch of the new soft-roader: Triumph International and singer Emel.
Assai communicates the Swiss launch of the new Jeep Compass, a pioneering work in the segment of female-oriented lifestyle SUVs. Two well-known partners were engaged for the launch of the new soft-roader: Triumph International and the singer Emel.
The latter is also the protagonist of the print campaign, where she recounts her numerous adventures with her Jeep Compass. The campaign was realized in diary form. The media placement is just as target group-oriented. The ads are accompanied by various below-the-line measures. Netvertising is responsible for the online presence and Mediaedge:cia for the media planning. Assai reinforces messages in new media and via traditional communication channels. Communication talents work on solutions for the present and concepts for the future for national and international clients. As a Wirz Group company, Assai stands for digital and dialog-oriented communication.
The latter is also the protagonist of the print campaign, where she recounts her numerous adventures with her Jeep Compass. The campaign was realized in diary form. The media placement is just as target group-oriented. The ads are accompanied by various below-the-line measures. Netvertising is responsible for the online presence and Mediaedge:cia for the media planning. Assai reinforces messages in new media and via traditional communication channels. Communication talents work on solutions for the present and concepts for the future for national and international clients. As a Wirz Group company, Assai stands for digital and dialog-oriented communication.
