Asm fights for animal welfare without threatening the wearing of fur
Asm, the Agency for Social Marketing, has been developing anti-fur campaigns for the Zurich Animal Welfare Association for several years. Just in time for the onset of winter, the new 2008 campaign is now being launched.
ASM, an agency for social marketing, has been developing anti-fur campaigns for Zurich Animal Protection for several years. The new 2008 campaign is now being launched just in time for the onset of winter. This time, the topic is being approached from a different angle: Dialogue instead of a threatening finger. The "In Without" style guide conveys the message "Your style is yours - fur is yesterday's news".
Zurich Animal Protection sent a style hunter and a photographer out to find people with good style on the streets of Zurich. Almost a dozen of them are presented in the style guide. They are all completely different types with one thing in common: they ignore the mainstream and don't wear fur.
The free guide is now being distributed in Zurich and Winterthur. Orders and further information on www.pelzinfo.ch.
