Aroma ensures (passenger) traffic in the Gubrist Tunnel
14 years of planning, over six years of construction, and approximately 1.3 million metric tons of excavated rock: This milestone in Swiss infrastructure history deserves to be celebrated. On behalf of the Federal Roads Office (ASTRA), Aroma was responsible for the content, execution, curation, and communication of the opening celebration.
The Tunnel Festival in Gubrist will take place on April 15, 2023. Over 10,000 visitors are expected. The entrances to both Weiningen and Affoltern will be open. According to a media release, guests will "dive into a world of adventure and discovery! A special event with a fascinating look behind the scenes of one of the most impressive buildings in the region. Together with direct participants, the imposing structure can be experienced up close. A worthwhile excursion destination and an unforgettable journey through time for the whole family."
Visual concept with attention to detail
With great attention to detail, the Aroma agency created the visual concept for the Tunnel Festival; based on the idea "Tunnel Durchblick", which "puts the tube in perspective". From logo to signaling to all communication measures, the agency was in the lead for brand experiences.
With expertise in curation and scenography, a fascinating and inspiring presentation of the construction phases is to be guaranteed. The highlights of the construction period of several years are thereby conveyed in an impressive and easily understandable way to offer visitors an unforgettable event. On the walls of the tunnel, films and animations (motion design) unfold a magical atmosphere and conjure up a real cinema feeling, according to the media release.
