Aroma: Mall promotions for Coca-Cola and Nestea
In 2013, Aroma staged seasonal promotions for Coca-Cola and Nestea in Swiss shopping malls. The mall promotions are designed not only to create a brand experience but also to increase foot traffic and thereby boost sales.
By developing a modular system that can be adapted to seasonal stagings, a promotion with an entertainment character was created for visitors, the agency said in a statement Friday. The first implementation took place to match the Coca-Cola Polar Bears campaign.
