Aroma: event architecture of the Fifa Ballon d'Or Gala
The 2012 soccer season kicked off with the FIFA Ballon d’Or Gala on January 9, where the World Soccer Player of the Year was honored. The prestigious awards were presented at the Kongresshaus in Zurich during a festive ceremony designed by the Zurich-based agency Aroma.
On Monday, the football world chose the best of their guild. Nominees included Christiano Ronaldo, Lionel Messi, Jose Mourinho and Alex Ferguson. For the third time in a row - and once again with Lionel Messi as the winner - Aroma was responsible for the design and staging of the gala night. More than 1'000 guests attended the awards ceremony at the Kongresshaus, including not only the big players in football but also numerous media representatives. From the red carpet reception to the aperitif, the dinner in a dignified setting and the Media Zone, the Kongresshaus was transformed into a venue for the crème de la crème of the international soccer world.
The look developed by Aroma is characterized by noble black - playfully offset with polygons - and a textured gold surface that thematically picks up on the Ballon d'Or. These elements run as a common thread through the event and can be found from the invitation to the outside of the congress center to the rooms inside. In this way, two-dimensional communication and space merge into one. The arch motif developed by Aroma is a further guiding principle running through the event. The gold-look installations provide a framework for the rooms and derive from the formal language of Fifa.
