Poor children

Fundraising "Schnüfeli" must not be sold: no child would voluntarily give up a cuddly toy like this. The truth is different: One in ten children grows up in poverty in the affluent country of Switzerland. This figure is based on Unicef statistics. Reason enough for the Swiss Workers' Relief Organization to focus on child poverty in this year's fundraising campaign. Instead of sad children's eyes, the Jung von Matt/Limmat agency in charge of the concept shows the "Schnüfeli", which is intended to continue to comfort children's hearts. Instead of trusting children's eyes, emotional hard facts from JvM.