Argyou cooperates with CCI
Argyou, based in Baar, and the Zurich-based strategy and media boutique CCI Cotting Consulting have entered into a partnership. Argyou provides the data for the company’s online market presence, and CCI contributes its advertising expertise.
At the heart of the cooperation is the "ArgYou - Arguments for You" method, which is based on fundamental scientific research. This shows the extent to which the content, products and services of a provider's website match the demand of more than 180 search engines worldwide. With the knowledge gained, companies can better align the content, topics, services and products offered on the web with the demand of the target group and the activities of other market participants.
Customers receive all information and measurement data from a single source. On the one hand, this includes mapping the various content and USPs on the Internet with which the brands are associated. On the other hand, the brands also receive well-founded information on how the content of their own website should be aligned and which messages should be placed in the foreground in order to be successful. In joint workshops and coaching sessions with clients and their respective agencies, the partners show which topics social media and online editors should disseminate in order to differentiate themselves even more from the competition and build a larger community.
Continuous, targeted measurement also makes it possible to determine how the profile of potential or existing customers will change in the future, the press release continues. "This allows the brand to be proactively managed and thus always be at the forefront of the respective digital market," says Dr. Patrick Cotting, Managing Director of CCI.
CCI already works with the Yahoo search engine in the new media sector, as well as with the video solutions provider Dartfish. ArgYou works with numerous web, media and advertising agencies and market researchers throughout Europe.
