ARCN: Viamala fibbed to Canada
Breathtaking landscapes, adventurous salmon fishing and good-natured lumberjacks - during his trip to Canada, comedian Rolf Schmid aroused wanderlust and wanderlust with his vacation reports. But what Grisons native would voluntarily leave his homeland?
"We noticed that if you post a photo of a parking lot in Iceland online, the post or tweet is liked and shared like there's no tomorrow. Conversely, beautiful landscape pictures from home are met with passive amazement at best," says Wacyl Azzouz, co-founder of ARCN, explaining the approach behind the campaign. Without further ado, the home country was transported to Canada. The aim is to give the Viamala vacation region the attention it deserves due to its beauty: "As a child of the beautiful Rhine Forest, the whole project was not just a matter of the head, but also of the heart. And with Viamala Tourism, we had the ideal partner," adds Azzouz. The "Rolf in Canada" idea has been well received. According to Viamala Tourism, one in ten German-Swiss people followed Rolf Schmid's trip to Canada on Facebook.
Responsible at Viamala Tourism: Denise Dillier (Director Viamala Tourism); Stephan Kaufmann (Deputy Director); Daniela Gredig (Offer Development). Responsible at ARCN: Wacyl Azzouz (Campaign Manager); Yacine Azzouz (Strategy); Danusha Nushi Kuchtová (Creative Direction); Gian-Marco Schmid (Voice). Other responsible personsFilm production: Insinct Pictures; Executive Producer: Andy Klossner; Sound: Corsin Bader; Aerial photography: FlugBock; Camera: Markus Liver; Photography: Nicola Pitaro
