Job market for communications professionals: more PR, less journalism

Despite the crisis in the industry, career opportunities for trained communication and media specialists remain intact - but not in the traditional media. This is the result of an expert survey conducted by media consultancy Publicom.
Since the Internet hype, universities and universities of applied sciences have been massively expanding their training capacities in communication and media studies, and more and more graduates are entering the markets. On the other hand, the media industry is in a deep crisis. Will we have to expect a flood of unemployed communication scientists in the future? Not at all, the majority of the DELPHinarium expert panel is convinced. Career opportunities are still intact. Although the job market will deteriorate in the short term, communication and media are still growth markets. In addition, communications specialists are versatile and, according to the experts, can easily find work in other sectors.
However, the outlook is far from rosy for all communication professions. According to experts, there is little demand for journalism in traditional media, but also for traditional advertising professions. The prospects for print journalism are very bleak. In contrast, the new digital media and public relations in particular offer the best career opportunities for newly qualified communication and media scientists.
Publicom, which specializes in media research and consulting, regularly publishes the results of a survey of experts under the name DELPHInarium. Over forty experts from leading media companies as well as representatives from advertising, media journalism, communications science and corporate communications take part in the panel.
Detailed report under www.publicom.ch or </article