Apple versus Microsoft: On to the next round
It wasn't all that long ago that Microsoft moved its $300 million advertising campaign into its second phase and directly responded to Apple's «Get a Mac» series with its «I'm a PC» commercials. Now Apple has struck back with two commercials of its own.
Not too long ago, Microsoft took its 300 million US dollar advertising campaign into its second phase and responded directly to Apple's "Get a Mac" series with the "I'm a PC" commercials. Apple has now followed this up with two commercials: "Bean Counter" makes fun of Microsoft's expensive advertising campaign - instead of spending money on improving Windows Vista, the company is investing in advertising, according to the message. In the "V Word" commercial, Mac mocks the fact that Microsoft is concealing the name of the Vista product in its own campaign.
Once again, Justin Long and John Hodgman play the roles of the Mac and the PC.
Spot "Bean Counter"
V Word" spot
Once again, Justin Long and John Hodgman play the roles of the Mac and the PC.
Spot "Bean Counter"
V Word" spot
