APG|SGA: Digital growth strategy in central and western Switzerland

APG|SGA puts digital shopping e-panels into operation for the first time in Central Switzerland. The first eight 70-inch e-panels will be installed in the Pilatusmarkt shopping center in Kriens at premium locations in the middle of the mall. Pilatusmarkt comprises a bright mall with a Coop Megastore and 47 other stores on a generous sales area of 21,500 square meters as well as 1325 covered parking spaces. The fourth-largest shopping center in Central Switzerland generates sales of 135 million francs.

Continuation of the digital strategy in French-speaking Switzerland too

With the Manor shopping center in Marin and Belair in Yverdon-les-Bains, APG|SGA has acquired two further properties for its shopping network in western Switzerland (in addition to the existing Centre Quartz in Martigny). The malls will each be equipped with four Shopping E-Panels. This will provide advertisers with exposure opportunities in the French-speaking part of the country.

APGISGA currently operates a range of 231 digital, large-scale advertising media in all communication areas (city, event, mountain, rail and shopping). Beat Holenstein, Head of Partner & Product Management, comments: "The successful market entry in the shopping communication space is a prime example of APG|SGA's digital strategy. Digital advertising media are only used in absolutely premium locations with the aim of offering our advertising customers a strong presence on the one hand and offering contractual partners customized solutions for their information needs on the other. Advertising customers also appreciate the possibility of flexible booking: thanks to state-of-the-art technology, advertising messages can be optimally targeted on the Shopping ePanels shortly before the purchase decision is made."