APG: Posters from Unikat for Ikea Switzerland displayed
APG has put up a national poster campaign for Ikea in all major Swiss cities. In addition to classic standard formats, vouchers were integrated at numerous locations to increase footfall at Ikea stores and thus boost sales.
"Now in the new IKEA catalog - one of over 1,000 new products." Since 16 August 2010, this message has been proclaimed on all poster formats in Swiss city centers using various motifs created by the Unikat agency, as APG writes in a press release. At selected passages in pedestrian areas, the billboards were supplemented with a tecture that covers the object advertised underneath and is thus intended to arouse curiosity. The text also serves as a voucher inviting passers-by to visit the nearest Ikea store.
Responsible at APG: Thomas Macho. Responsible at Unikat Kommunikationsagentur, Küsnacht: Daniel Meier (CD). Responsible at Mediacom, Zurich: Alison Green. Responsible at Ikea Switzerland: Jan Maurer (Head of Marketing), Manuela Raue (Head of Advertising).
Responsible at APG: Thomas Macho. Responsible at Unikat Kommunikationsagentur, Küsnacht: Daniel Meier (CD). Responsible at Mediacom, Zurich: Alison Green. Responsible at Ikea Switzerland: Jan Maurer (Head of Marketing), Manuela Raue (Head of Advertising).
