Apple juice finds its way into every basket

Fruit association Unikat has invented new, refreshing episodes for the apple juice films. In its third year of collaboration with the Swiss Fruit Association, Unikat is once again focusing on refreshing apple juice episodes. Inspired by the football euphoria in Switzerland, a new commercial was produced. It shows once again that "something fabulous" can always happen when you drink apple juice - a small miracle, a funny surprise. In the TV commercial "Balloon", which is currently being widely used, you can see a junior goalkeeper who, thanks to a sip of apple juice, kicks the soccer ball directly into a hot air balloon basket floating high up in the sky. To the astonishment of the balloonists and the young footballers down on the pitch, Unikat took the theme of football and goalies even further: Together with Teil.ch, an online game was developed, which already has a good number of fans at www.apfelsaft.ch. The aim of the game is to hit as many hot air balloons as possible with soccer balls. The football theme was also taken further with PR activities and media cooperations as part of Unikat's integrated communication presence with cR Kommunikation. Here, a multifaceted cooperation with 20 Minuten is underway in which, among others, the well-known goalie Fabio Coltorti appears as an apple juice ambassador.
Andreas Panzeri