AOL marketed in Germany by Yahoo
Although AOL has withdrawn from Germany, the company is still active in the German online market. The provider is now cooperating with Yahoo in the area of display marketing.
In future, Yahoo will market the graphic advertising space on the German online pages of the AOL Internet portal as well as other online offerings from the AOL portfolio. In addition to its own and AOL offerings, the Yahoo Network also includes websites such as Sueddeutsche.de, Eurosport, Netlog, Online-Welten and Qype. According to the company, it aims to reach around 37 percent of all German Internet users. In Europe, the focus is on the UK market in order to expand display advertising offers as well as content and user applications, as Horizont.net quotes Kate Burns, Head of AOL in Europe.
The former online giant announced in January that it was closing its offices in Hamburg, Düsseldorf, Frankfurt and Munich. Only the AOL.de portal remains, in a slimmed-down basic version. Services such as e-mail, Messenger and the Winamp media player can still be used.
The former online giant announced in January that it was closing its offices in Hamburg, Düsseldorf, Frankfurt and Munich. Only the AOL.de portal remains, in a slimmed-down basic version. Services such as e-mail, Messenger and the Winamp media player can still be used.
