Advertising rates at eye level

Commuter newspapers The Express is going after advertisers with a sleek logo Customers and competitors now have in writing what Martin Kall and his publishing director Marius Hagger have been asserting for months: Tamedia does not want to destroy the Zurich commuter newspaper market - like Bonnier in Stockholm (see page 17) - with knock-down prices - on the contrary: the Group actually seems to see its Express as a long-term investment in a newspaper genre with a future, as evidenced by the rate structure plan with a gross page price of an optimistic CHF 12,284. In terms of costs, this puts the Express roughly on a par with 20 Minuten. In its Zurich edition, a four-color page costs around 11,000 francs.
The pricing policy is flanked by the dynamic Express logo. It was designed by the Dietiker editorial design agency Brönnimann und Berchthold.
Italic type promises dynamism: Express logo with red "x".
(oc)