Advertisements also down in November

Advertising statistics Swiss newspapers recorded 5.8 percent fewer advertising pages in November than in the previous year, which is significantly above the annual average (-11.9%). In French-speaking Switzerland, the medium-sized daily newspapers even saw an increase of one percent, while the major titles suffered a minimal loss of 0.2 percent. The weeklies lost 2.5 percent, with a significant increase (21.9%) in job advertisements in the German titles. The free newspapers lost 5.6 percent. According to the Wemf advertising statistics, the volume of magazine advertising fell by ten percent.