Connection with a future

McCann-Erickson rebuilds Cablecom's brand image from the ground upThe economically shaken cable network operator Cablecom is moving closer to the end customer. Images of digging cable workers are a thing of the past. However, the investments in digital data traffic are costly: according to estimates by industry experts, Cablecom is investing at least one billion Swiss francs in its expansion. Logically, the "transformation from technical provider to experience provider" also requires a change in the brand image and a repositioning of the brand. This was undertaken by McCann-Erickson with the help of commercials and advertisements. The agency designed an image in which the old brand is barely recognizable. page 6