Angelink: Refreshing guerrilla action in Zurich
To launch the new Profresh candy brand from Fisherman’s Friend, the agency created a water-spouting advertising poster that, in a fun and playful way, delivers on the ad’s promise: «Longlasting Freshness.»
For once, the refreshing advertising message should not only be read, but felt, according to a press release. To this end, Angelink had nozzles installed in the poster frame, which suddenly sprayed unsuspecting passers-by with water as soon as they strolled past the poster site. The reactions of the stunned "advertising victims" and amused observers were captured on hidden cameras and uploaded to YouTube in a viral video.
Responsible at Dabso: Jean-Yves Cuendet (idea, concept). Responsible at Angelink: Markus Gabriel. Production: Guave Studios (Sergio Herencias).
