Andreas Jorgella is Head of Performance Marketing at Orange8

The Internet agency Orange8 interactive, which has been part of the Goldbach Media Group since May, is now officially launching the previously announced "Performance Marketing" unit. Andreas Jorgella will head this business unit. At the same time, he will join the management board of Orange8 interactive. Jorgella brings 13 years of communications and media experience with a focus on digital marketing, according to a press release. He was responsible for setting up the online marketing agency Planetactive in Switzerland, which he led as Managing Director until February. He will take over the current development work of the unit from August 1. At the same time, a branch office will be opened in Küsnacht at the headquarters of the Goldbach Media Group.
Jorgella will also be responsible for launching the performance marketing offering in Germany, Austria and Eastern Europe. The aim of performance marketing is to achieve measurable responses from online advertising. Billing is success-based.