Analog Biel advertising spaces remain in APG hands

This gives the outdoor advertising company the exclusive right to commercially manage all 680 glued and backlit poster sites in Switzerland's tenth-largest city for the next eight years. According to the press release, the outdoor advertising company impressed with its fair offer and above-average services. The concepts for the management of cultural posters and the promotion of bilingualism were rated very highly. It was particularly important for the bilingual city to consider the German and French language groups. "We are delighted that the city of Biel/Bienne has awarded us the contract for the long-term marketing of its advertising space. The tenth largest city in Switzerland is of great importance for our national as well as regional and local customers, as it offers a strong platform for creative outdoor advertising campaigns," says Beat Holenstein, Head of Partner & Product Management.