Ammarkt: Full steam ahead for Alcacyl
With an artistically executed campaign, Ammarkt is really ramping up the hype for Hänseler’s flu remedy from Herisau. To boost brand awareness and image, the creative team uses the analogy of a steaming pot and a feverish face.
In the campaign launched on January 14, Ammarkt breathes powerful life into the well-known household remedy in the iconic orange tube. In the process, cooking pots are bubbling and steaming, showing artistically painted faces. The aim is to create an authentic feeling of the increasing pressure in the head that people with colds feel when they have a fever, headache or aching limbs. It is precisely this pain that Alcacyl, with its active ingredient acetylsalicylic acid, is able to relieve.
The measures derived from the brand strategy and the communication concept include advertisements, TV commercials, POS material and a mailing to specialist retailers to stimulate demand.
Responsible at Hänseler AG: Dr. Thomas Hediger (CEO), David Wettstein (Head of Marketing) and Silvia Giger (Marketing Manager). Responsible at Ammarkt: Michael Schmid (Strategic Planning), Ralf Kostgeld (CD), Günter Kasel, Aron Herz (Text), Jan Walser (AD), Jerry Zimmerli (Graphics), Erika Müller-Lusti, Fabian Bucher (Consulting), Mäggie Widmer (Media Planning), Victoria von Kap-herr (Artist), Shining Pictures (Film Production), Stefan Bircher (Producer), Jonathan Heyer (Direction/Photography) and Patrik Rohner (Image Editing).
