Ammarkt: Revival of the traditional brand happy
The Ammarkt agency has revived the campaign for «I wett i hett es happy-Bett.» In happy’s new sales promotion campaign, the protagonists sleep in the most unusual places.
But public daytime napping is not just a tongue-in-cheek homage to the somewhat crazy zeitgeist. Switzerland a real problem, every third person sleeps badly at night - and therefore only dreams of a redeeming nap during the day, according to the agency. The new happy campaign dramatizes this deplorable state of affairs with TV commercials and advertising motifs and is thus intended to draw attention to the happy sleep weeks.
Responsible at Happy-Systems: Reto Fröhlich (Managing Director), Urs Rohrer (Head of Sales and Customer Support), Liliana Schöni-Wettstein (Head of Marketing). Responsible at Ammarkt: Marcel Odermatt, Sandra Küng (Consulting), Michael Schmid (Strategic Planning), Martin Fuchs, Sascha Fanetti (Creative Direction), Martin Fuchs (Text), Sascha Fanetti, Maurizio Galassi (Art Direction), Alain Filli, Maja Baumann (Graphics), Mäggie Widmer, Lea Hobi (Media & Production), Sven Germann (Photography), Marc Wilkins (Direction). Film production: Shining Pictures. Producer: Stefan Bircher
