On Friday, Walker and Maxiprint made today fade away
No one is thinking faster than Walker right now: Early Friday morning, at 2:15 a.m., it was announced that UBS CEO Peter Wuffli would be replaced by his deputy, Marcel Rohner. By around 3:00 p.m. that same day, a special team from APG had already put up posters announcing this news at the request of the creative team at Walker—meaning that, thanks to the printers at Maxiprint, the advertisers were faster than the editors at Heute.
Nobody thinks faster than Walker at the moment: on Friday morning, at 2.15 a.m., it was announced that UBS Group CEO Peter Wuffli would be replaced by his deputy Marcel Rohner. At around 3 p.m. on the same day, a special team from APG had already put up this news at the behest of Walker's creative team - in other words, thanks to Maxiprint's printers, the advertisers were faster than the editors of Heute. The campaign illustrates and proves the Zurich agency's claim "Nobody prints faster than Maxiprint". The response was excellent, said a very cheerful and not at all exhausted Pius Walker on the phone on Friday afternoon. This was confirmed not only by the coverage of the posters in the Tagesanzeiger and Blick newspapers, but also by the steadily increasing click rates on Maxiprint's homepage. Marianne Friedli was responsible for the campaign as art director, Christian Bachofer was in charge of the graphics and Pius Walker was responsible for the text and creative direction, whose respect for the work of journalists has grown considerably as a result of this campaign, he said.
