Older people are put off by the youth craze

The over 45s are seriously bothered
on the youth craze in the media and advertising. This was revealed by a study by the German
Reader's Digest survey of 27,500 readers. Of the
respondents over the age of 45, 80 % agree or largely agree,
that society is characterized by an exaggerated striving for
youthfulness. 55 % of the "45 plus" agree with the statement
I fully agree that there is a one-sided obsession with youth in the media.
34 % consider this statement to be true in the majority of cases.
When it comes to advertising, even 64 % are of the opinion that it is too much
focus on young people. 27 % agree with this opinion in
87 % would prefer companies that employ older people in the workforce.
Take advertising seriously. Companies that strive for better products and
services for older people, 86 % of those surveyed would
supported. The authors of the studies state that in Germany
the over 45s 61 % of the purchasing power freely available for consumption
of over 12 billion euros per month.