Alpha 245: "Primeli" commercial for Jumbo
The new Alpha 245 campaign commercials look as if they were shot by Jumbo employees themselves. The premiere: the "Primeli" campaign.
Since winning the pitch two years ago, Alpha 245 has successfully given the Swiss DIY store Jumbo a new corporate identity and a striking print advertising presence. This includes flyers, magazines, advertisements and, as the main medium, posters. Now the blue elephant is taking another huge step in communication. With commercials on TV and the Internet. The task was to publicize particularly great price promotions. The implementation: the commercials look as if they were shot by Jumbo employees in the warehouse themselves. On the one hand, special price offers should appear more credible if the commercial also comes across as price-conscious. On the other hand, Jumbo is a DIY store - do it yourself.
Responsible at Jumbo Switzerland: Jérôme Gilg (CEO), Fabian Rauber (Head of Marketing). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (CD), Patrick Senn (lyrics), Barney Rees (AD), Sylvia Kohler, Inma Mendiola (consulting), Plan B (film production) Chris Niemeyer (director), Niels Vije (producer).
