Alpha 245: Posters that make life easier
For several years, Sympany Insurance has been advertising with the claim "Life should become easier again". The Alpha 245 agency was commissioned to continue the successful campaign this year.
On a specially set up Website 100 tips have been compiled, all of which make life easier. This site is now being advertised on megaposters at train stations and other prominent locations. And with tips that make life easier directly at the poster site. At the station, how to pack clothes in your suitcase without creasing them. Above a scoreboard, how to read it easily without glasses. On building sites, how to prevent drilling dust. Or on a graffiti-covered wall, how to remove spray paint from your fingers. The hand-picked poster sites, combined with the appropriate tips, are worth the extra effort. After all, the message with a direct link to the environment pays direct tribute to Sympany's claim: Life should become easier again.
Responsible at Sympany: Heidi Herzog (Head of Marketing), Caroline Tscharner (Marketing).
Responsible at Alpha 245: Patrick Senn, Patrick Beeli (Creative Direction), Kathia Le Bescont, Hekuran Abdyli (Art Direction), Balz Chen (Text), Daniela Steffen (Consulting), Lukas Wassmer (Realization), Pam Hügli, Diana Wick (Overall responsibility).
