Alpha 245: Campaign for Jumbo reopening
The Jumbo store in La Chaux-de-Fonds has been renovated and now offers nearly twice as much space and a wider selection across 4,500 square meters. To mark the reopening, Alpha 245 brought this massive retail space to life as part of a campaign.
At the reopening party, for example, all the advertising materials were set in relation to the new area of the DIY store, so that visitors could find out how big the new Jumbo had become even before they got to the sausage stand.
Responsible at Jumbo market: Jérôme Gilg (CEO), Daniel Hofmann (Head of Marketing Services a.i.), Sonja Opprecht (Project Manager). Responsible Alpha 245: Patrick Bucher (text), Barney Rees, Mario Moosbrugger (AD), Patrick Senn, Patrick Beeli (creative direction), Sylvia Kohler, Inma Mediola (consulting), Barbara Hähne (DTP), Pam Hügli, Diana Wick (overall responsibility).
