Alpha 245 for Goldbach: The future is so yesterday
Alpha 245 created the campaign for Goldbach for this year's Goldbach Mediarena and Award Night. Event motto: The future is so yesterday.
No sooner do we know how to check in on Foursquare, what the Harlem Shake is, or how to check our social media score on Klout than it's all yesterday's news, even the day before yesterday. New things are taking the place of outdated trends. Reason enough for the Goldbach Group agency Alpha 245 to create not only the campaign, but also the event motto around the very latest trends: the Goldbach Mediarena and Award Night.
The Goldbach Group is promoting this year's Mediarena and Award Night 2014 with confident statements under the motto "The future is so yesterday". So whether you're really such a cool pike, for example, if you put a hashtag in front of each of your words, you'll find out on May 15 at Zurich's Kaufleuten. That's also where the Crossmedia Award will be presented - of course, only to those campaigns that are anything but yesterday's news.
Ads, invitation mailing and Microsite are not from yesterday, but highly topical - because the campaign is now on air. By the way: There are still free places, register now.
Responsible at Goldbach Group: Alexandra Kellenberger (Corporate Marketing Manager), Germaine Müller (Corporate Manager Events). Responsible at Alpha 245: Diana Wick Rossi (Creative Direction/Text), Kathia Le Bescont (Art Direction), Andrea Staub (Consulting), Pam Hügli (Overall Responsibility)
