Alpha 245 - Fiat campaign for professionals
With an extremely diverse lineup, Fiat Professional offers the right commercial vehicle for every tradesperson. Or, as the creative team at Alpha 245 puts it: The right tool for every professional.
In line with this claim, tools corresponding to the core target group are depicted with the name of the appropriate model series. The result is four simple and powerful images that are placed in trade journals for construction and industry. In addition, striking POS material and smart give-aways were developed for the "TransportCH" commercial vehicle trade fair.
Responsible at FCA Switzerland: Markus Raasch (Brand Manager Fiat Professional). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (CD), Balz Chen (text), Hekuran Abdyli (AD), Daniela Steffen, Dominic Häuptli, Sarah Schuler (consulting), Suzana Kovacevic (art buying), Moser//Fernandes (image composing), Pam Hügli, Diana Wick (overall responsibility).
