Alpenarena launches Ski & Sleep

Tourism marketing The Grisons ski and snowboard region of Flims Laax Falera is launching a new offer for March and April: Ski & Sleep, which is being promoted with an advertising campaign from Spillmann/Felser/Leo Burnett. The Alpenarena agency has created both the term Ski & Sleep and the corresponding visual, which is used in all advertising measures: two white cushions that look like two white mountains, snow-soft mountain cushions, almost like Fischli-Weiss.