Allianz switches to OMD
The Allianz insurance group is bundling the advertising and media budget for its international umbrella campaign with the advertising holding company Omnicom.
The insurance group Allianz is bundling the advertising and media budget for its international umbrella campaign with the advertising holding company Omnicom, with OMD taking over the media budget from Initiative Media in the middle of the year, as the trade magazine Horizont reports. BBDO will continue to be responsible for creation. In Switzerland, the media budget of Allianz Suisse will remain with Bemberg Gedenk Media, as advertising manager Urs Bretschger emphasized to Werbewoche. "The part of the international campaigns that we previously handled via Initiative Media will now go to OMD," said Bretschger, "instead of also to Bemberg Gedenk, as we had actually wanted."
