Allianz Suisse changes brand name to Elvia
Allianz Suisse is launching a new digital strategy. As part of this strategy, the insurer will rebrand itself as Elvia from February 2016, the subsidiary of the German Allianz Group announced on Monday.
Elvia replaces the previous direct brand Allianz24. At the same time, the offer and conclusion process for insurance products on the Internet is also to be simplified. "A survey showed that customers do not distinguish between the main Allianz brand and Allianz24. This has led to confusion in some cases," says Marketing Director Thomas Wegmann, explaining the rebranding. Meanwhile, Elvia already has a "very high level of recognition" in Switzerland, Wegmann added. For existing Allianz24 customers, nothing will change except for the new name. The product portfolio and pricing will remain unchanged under the Elvia name. (SDA)
