Everything new at Eurosport
New colors, a new on-screen design, a new logo—the TV channel Eurosport will unveil its new brand identity starting this Friday. «With this, we’re bringing the brand into the 21st century,» explained Susanne Aigner-Drews, head of Discovery Networks.
Since the summer, Eurosport has been wholly owned by the US broadcasting network Discovery. The Americans spent around one billion euros on the purchase of the sports channel. The new owners launched an offensive in the purchase of new sports rights. Aigner-Drews, who also manages the Discovery channels DMAX and TMC in German-speaking countries from Munich in addition to Eurosport: "We have had 8,000 hours of new programming on air since May last year and achieved new ratings records with the Rugby World Cup and the Moto GP." As reported, Eurosport has also acquired the exclusive rights for the Olympic Games from 2018 to 2024.
And now the sports channel's new look: only a single star remains from the circle of stars, forming the E of Eurosport. The new logo was developed in-house at Eurosport's Paris headquarters. A "stronger visual language" is intended to give the channel a more modern image, while the heroes in the individual sports are intended to document a new closeness to the fans. "Fuel your passion" is the claim for the new image. The brand relaunch will be cross-media advertised with a budget in the millions. Eurosport has a total technical reach of 230 million viewers, 3.1 million in Switzerland.
Peter Ehm
