All good things come in threes

Pierre C. Meier on the elections and the creative ranking in this issue The election of the advertiser of the year is about to take place
the door. The election committee, consisting of former recruiters and
advertiser of the year, has selected six personalities from the Swiss
advertising scene and put forward for election.

The subscribers of Werbewoche will now be selected from the
six nominees for the 2006 Advertiser of the Year. They will receive
the corresponding election form this week. On January 18
one of the candidates in Zurich's Kaufleuten was awarded the coveted
Egon in the reception. Those who are in with a chance of winning the award
Advertiser of the Year 2006 on page 15.

The editors of Werbewoche have selected ten advertising campaigns. It
are all campaigns that will be launched this year, at least regionally.
and had significant advertising pressure. The
Readers of Werbewoche and the TV magazine TVStar
can choose the advertising campaign of the year 2005 from these ten campaigns.
choose. The winner will also be announced on January 18 at the
Egon award ceremony. Which ten campaigns
can be found on page 14.

Now that the international agencies are required by the Sarbanes-Oxley Act
are no longer allowed to publish billing or revenue figures, the
the importance of the creative rankings, which Werbewoche publishes against
published at the end of the year. That's a good thing, because the creative ranking
The focus is not on the size of the agency, but on its
creative performance, which is recognized in the context of national and international
competitions. The selection of competitions and their
As was the case last year, the corresponding weighting was
Collaboration with a delegation from the Art Director Club of Switzerland.
The top ten ranking can be found on page 18.

Pierre C. Meier, Editor-in-Chief