Allegories for investment novices
Following an agency evaluation this summer, Bank Coop commissioned Alpha 245 to develop a campaign on investment literacy.
Agentur am Letzigraben was commissioned with the entire communication, both classic and digital, for Bank Coop's investment expertise. The key for the bank was to address the four most important investment topics in concrete terms and to explain them in a simple and understandable way for investment novices. The result is analogies that bridge the gap between everyday working life and the world of banking in a simple and striking way. Swiss star photographer Marco Grob was recruited for the visual profile of the campaign. Allegorical portraits were captured in Grob's impressive visual language. The campaign will run from the end of September via online/mobile (banners and videos), eBoards, rail posters, advertisements as well as at the POS and via numerous of Bank Coop's own channels.
Responsible at Bank Coop: Gregor Eicher (Head of Marketing); Barbara Gürtler (Branding and Sponsoring); Markus Wittenbecher (Head of Sales Management); Sybille Stutz (Project Manager Sales Management). Responsible at Alpha 245: Patrick Senn, Mario Moosbrugger (Creative Direction); Andreas Hornung (Text); Hekuran Abdili (Junior/AD); Andrea Staub, Ursula Keller, Michela Girola, Daniela Peter (Consulting); Erasmo Palomba (Art Buying); Daniel Belser (DTP); Walter Tagliaferri (Overall Responsibility); Lina Baumann (Production); Marco Grob (Photography); Thomas Winiger (Südlich-t).
