Alfred knows everything
VBZ has produced a podcast on the history of Zurich. Ruf Lanz shares a preview.
Alfred Escher was the preeminent figure in 19th-century Swiss economic policy. He founded ETH Zurich in 1855. To finance his vision of a Swiss railway network and, later, the railway through the Gotthard Pass, he founded the Swiss Credit Institution. As a member of the National Council, he helped secure the breakthrough for Switzerland’s policy of neutrality. Thanks to his many achievements, Escher is regarded as the most important architect of modern Switzerland.
So the VBZ didn’t exactly go with a lightweight celebrity for its latest advertising stunt. But the choice couldn’t be more fitting. Ruf Lanz has now stuck two iPod earbuds in the ears of Zurich’s most famous resident. The campaign promotes the new podcast «Money and Mind in Zurich.».
With its professionally narrated commentary, a ride on the tram or bus becomes an entertaining journey through time. The audio city tour provides background information on about 20 significant landmarks and locations in Zurich. From the Sechseläutenwiese—where Lake Zurich used to be—the tour heads to the Kronenhalle, which opened as a hotel in 1862. At the Schauspielhaus, we learn that snake dancers and beer stands once drew crowds there. Things were a bit more refined around the NZZ. It was founded on January 12, 1780, by a friend of Wolfgang Goethe’s. You can hear all this and much more on the podcast, which you can find at www.vbz.ch can download for free.
Andreas Panzeri
So the VBZ didn’t exactly go with a lightweight celebrity for its latest advertising stunt. But the choice couldn’t be more fitting. Ruf Lanz has now stuck two iPod earbuds in the ears of Zurich’s most famous resident. The campaign promotes the new podcast «Money and Mind in Zurich.».
With its professionally narrated commentary, a ride on the tram or bus becomes an entertaining journey through time. The audio city tour provides background information on about 20 significant landmarks and locations in Zurich. From the Sechseläutenwiese—where Lake Zurich used to be—the tour heads to the Kronenhalle, which opened as a hotel in 1862. At the Schauspielhaus, we learn that snake dancers and beer stands once drew crowds there. Things were a bit more refined around the NZZ. It was founded on January 12, 1780, by a friend of Wolfgang Goethe’s. You can hear all this and much more on the podcast, which you can find at www.vbz.ch can download for free.
Andreas Panzeri
