Alfa Romeo speeds off with Advico Young & Rubicam
The WPP Team Alfa has won the international account for Alfa Romeo. Advico Young & Rubicam has been managing the account in Switzerland since the beginning of the year.
WPP Team Alfa has won the international mandate from Alfa Romeo. Advico Young & Rubicam has been looking after the budget in Switzerland since the beginning of the year. The mandate covers all areas of marketing communication, the agency writes in a press release. From the repositioning of the brand to classic campaigns and bellow-the-line measures. Initial work can already be seen. For example, the TV commercial for a new type of limited slip differential, which advertises driving fun in the desert on snow, ice and tight bends.
