Alexander Jaggy, CD Text Jung von Matt/Limmat
Your favorites for Cannes?
Your favorites for Cannes? Alexander Jaggy: I think the spot with the sewn-up eyelids for Médecins sans Frontières has a good chance. I also favor the spot "Together against violence" and the Güggel spot for Radio DRS. In my opinion, things look worse in print. At best, the Tibet campaign will still make it onto the podium.how will Switzerland fare at the festival?
Jaggy: Two Lions and six works on the shortlist.
Your favorites for the Grand Prix?
Jaggy: Nike with the soccer tournament on the cargo ship, H&M with the nudist films and Levi's with "Freedom of movement".
What do you think of the inclusion of the new DM Lion in the festival?
Jaggy: We have already taken steps towards integrated communication with the Cyber and Media Lions. I think it's only logical that direct marketing is now being integrated.
Is Swiss advertising sufficiently present in Cannes?
Jaggy: I believe in the objectivity of the Cannes jury. We should promote ideas, not self-dramatization.
If you are traveling to Cannes as an advertiser, take advantage of the many seminar opportunities ?
Jaggy: If it's worth watching a few fewer commercials, I'll do it.
What do your customers say when you come home without any awards?
Jaggy: Cannes requires no justification. Everyone knows how difficult it is to score points in Cannes. Coming home without an Effie would be worse for a client.
Jaggy: Two Lions and six works on the shortlist.
Your favorites for the Grand Prix?
Jaggy: Nike with the soccer tournament on the cargo ship, H&M with the nudist films and Levi's with "Freedom of movement".
What do you think of the inclusion of the new DM Lion in the festival?
Jaggy: We have already taken steps towards integrated communication with the Cyber and Media Lions. I think it's only logical that direct marketing is now being integrated.
Is Swiss advertising sufficiently present in Cannes?
Jaggy: I believe in the objectivity of the Cannes jury. We should promote ideas, not self-dramatization.
If you are traveling to Cannes as an advertiser, take advantage of the many seminar opportunities ?
Jaggy: If it's worth watching a few fewer commercials, I'll do it.
What do your customers say when you come home without any awards?
Jaggy: Cannes requires no justification. Everyone knows how difficult it is to score points in Cannes. Coming home without an Effie would be worse for a client.
