Alex Hefter is a new member of ADC Switzerland
The Board of Directors of ADC Switzerland has admitted Alex Hefter, Head of Design & Marketing, as a member.
Everyone knows the branding of the SRF channels TV, Radio, Digital as well as the holding company SRG SSR. Just like the news designs for the "Tagesschau", for "10 vor 10" with the openers and the unmistakable set design. The creative director of SRF and head of design and marketing, Alex Hefter, has been in charge of many other designs that have won awards worldwide since 2004.
The ADC Switzerland board found this creative design expertise to be an asset to the association of leading creative professionals in the communications industry and unanimously accepted Alex as a new member, according to a statement Tuesday.
Alex Hefter graduated in design from the Staatliche Akademie der Künste Stuttgart in 1991. From 1996 to 2004, he was head of corporate design at ZDF Mainz, where his responsibilities included the rebranding of the ZDF identity in 2001 and the development of the TV campaign "Mit dem Zweiten sieht man besser. Since 2004, he has been shaping the appearance of the SRF channels. He has received over 200 creative awards worldwide for this, including, of course, ADC Würfel and Edis. (pd/swi)
