Aldi enters the travel market
Aldi, a German retail company operating worldwide, is now also offering travel services. This means that Aldi is the latest retailer to enter the highly competitive Swiss travel market.
The globally operating German retailer Aldi is now also offering travel. Aldi is another retailer entering the highly competitive Swiss travel market. Migros has its own travel subsidiary, Hotelplan, and Coop has ventured into the travel market again this fall. Denner is also offering travel arrangements with Denner Reisen, a discounter that will be launching a range of low-cost trips for the Swiss market under the name "Aldi Suisse Tours" on November 30, 2006. According to the company, trips can be booked every two weeks via the Internet and a hotline.
According to Aldi, the aim is to offer "the highest quality at the best prices". No additional booking, consultation or service fees are charged. "The franc shown in the individual advertisements corresponds to the price to be paid in each case," promises the discounter. The offers are advertised on the Internet, via direct mail and in Swiss Aldi stores.
Aldi Suisse Tours is working together with the Austrian tour operator Eurotours. The retailer "Hofer", as Aldi is known in Austria, has been offering tours together with its partner Eurotours under the name Hofer-Reisen for three years, as detailed in a press release. With 220,000 customers this year, Hofer-Reisen is the third-largest travel provider in Austria.
On December 7, 2006, Aldi Suisse opens its 22nd Swiss store in Zurich Altstetten in Greenpark Letzi. This is the fourth store in the canton of Zurich and the second in the city of Zurich.
According to Aldi, the aim is to offer "the highest quality at the best prices". No additional booking, consultation or service fees are charged. "The franc shown in the individual advertisements corresponds to the price to be paid in each case," promises the discounter. The offers are advertised on the Internet, via direct mail and in Swiss Aldi stores.
Aldi Suisse Tours is working together with the Austrian tour operator Eurotours. The retailer "Hofer", as Aldi is known in Austria, has been offering tours together with its partner Eurotours under the name Hofer-Reisen for three years, as detailed in a press release. With 220,000 customers this year, Hofer-Reisen is the third-largest travel provider in Austria.
On December 7, 2006, Aldi Suisse opens its 22nd Swiss store in Zurich Altstetten in Greenpark Letzi. This is the fourth store in the canton of Zurich and the second in the city of Zurich.
