Draftfcb/Lowe Group campaign: Oversized Christmas greetings on Google Maps
The Draftfcb/Lowe team wrote a Christmas card while jogging. The employees overcame a few obstacles to do so.
Draftfcb/Lowe has come up with something very special for this year's Christmas greetings: The team from the advertising agency set off in the cold winter weather for their customers. Everyone covered a precisely planned route, which was registered and recorded by a GPS receiver. The purpose of the campaign can only be seen from a bird's eye view in Google Maps: On the aerial view over Zurich, the route covered forms the Christmas greeting "MERRY X-MAS" in huge letters. The final point is the statement: "We give our all. Also in the New Year."
For the campaign, the performers had to overcome many an obstacle, such as swimming through the Limmat, sliding across the Dolder artificial ice rink or running past thorn bushes in dark forests. For Draftfcb/Lowe, the campaign is also a symbol of the agency's work philosophy with the motto "Return on ideas", the agency said in a press release. The interdisciplinary collaboration of many specialists with a single clear goal in mind brings countable results for clients. But it also demonstrates the willingness of the entire team to go the extra mile for clients - and even to go the extra mile at top speed in their free time if necessary.
Responsible at Draftfcb/Lowe: Sebastian Hugelshofer (AD), Roy Spring (text), Daniel Comte (CD), Eric Andraeae (director), Lorenz Merz (camera). Online: Daniel Tschanz, Future Connection. Interactive planning: Sarah Dovlo. Consulting: Rolf Jeger. Production: TPC/Michael Wentzel. Music: SpaceTrain. Sound design: Daniel Hobi. JingleBells: JingleJungle. Performers: Employees of the Draffcb/Lowe Group.
For the campaign, the performers had to overcome many an obstacle, such as swimming through the Limmat, sliding across the Dolder artificial ice rink or running past thorn bushes in dark forests. For Draftfcb/Lowe, the campaign is also a symbol of the agency's work philosophy with the motto "Return on ideas", the agency said in a press release. The interdisciplinary collaboration of many specialists with a single clear goal in mind brings countable results for clients. But it also demonstrates the willingness of the entire team to go the extra mile for clients - and even to go the extra mile at top speed in their free time if necessary.
Responsible at Draftfcb/Lowe: Sebastian Hugelshofer (AD), Roy Spring (text), Daniel Comte (CD), Eric Andraeae (director), Lorenz Merz (camera). Online: Daniel Tschanz, Future Connection. Interactive planning: Sarah Dovlo. Consulting: Rolf Jeger. Production: TPC/Michael Wentzel. Music: SpaceTrain. Sound design: Daniel Hobi. JingleBells: JingleJungle. Performers: Employees of the Draffcb/Lowe Group.
