AIDS Should Be a Topic of Discussion Again

Prevention Starting April 22, 7,000 posters for the 2003 Stop AIDS campaign will be displayed throughout Switzerland. The slogans, set against a yellow background, call on a wide range of «authorities» to get involved in prevention. «AIDS should once again become a central topic of public discussion.» A total of 87 German, 40 French, and 25 Italian slogans have been written. These are refreshingly witty and boiled down to clear messages, such as: «Hello, Father, if Rome doesn’t like hearing you talk about contraception, why not talk about condoms instead?» The concept calls for this poster to be placed as strategically as possible near a church. Just as a poster on the topic of «sex tourism» should be displayed most effectively at the airport. This year’s Stop AIDS campaign was once again designed by cR DDB Basel. New Stop AIDS posters, displayed in a way that targets the right audience.